Posts Tagged ‘marketing books’

If you are an author looking for the best ways to promote your book, Guerrilla Marketing for Writers is one of my favorite marketing books I’ve come across so far. I think this book is especially perfect for self-published authors (like me) because self-published authors generally don’t have a large marketing budget. Part of what makes this book so great is that the authors have labeled the cost of each of the 100 tips—not the exact cost, but they say things like “free,” “expensive,” “low cost,” “You get paid!” etc. It’s a huge help in determining exactly what you can and can’t afford to do for your book, and it’s also a great encouragement in the fact that tons of the ideas are FREE to implement in your marketing campaign.

Besides offering 100 tips, the authors have also interspersed the book with both funny and serious stories of the marketing techniques of famous authors, which helps keep you interested in case you’re getting slightly overwhelmed by all the marketing possibilities. Another thing I like about this book is that it is geared toward both fiction and nonfiction writers. Many marketing books and other books about writing tend to focus mostly on nonfiction authors. One of the appendices in Guerrilla Marketing for Writers even arranges the list of marketing weapons in the order you should use them—one list for nonfiction and a different list for fiction. If you are a published author or are trying to become a published author, you need to check out this book!

Since I am self-publishing Illegally Innocent and consequently do not have a publishing company paying for a marketing consultant, I have done my best in the past year and a half to read up on ways to promote one’s books. By now I have read several books on the subject and wanted to take the time to tell you about one of them.

I genuinely do not feel as though any of the marketing books I’ve read has been a waste of time. Many of them have similar ideas, but each one has offered at least a couple of new ideas as well. For anyone considering self-publishing (or even if you’re traditionally published), one book you should check into is Your Guide to Marketing Books in the Christian Marketplace (2nd edition) by Sarah Bolme. Even if the book you’ve written is not considered a “Christian” book, this book still has plenty of good marketing ideas.

There are a lot of helpful lists in this book, including a list of publisher’s associations you can join, a list with contact information for several publications that do book reviews, and a list of awards you can enter your book to win. I appreciate that Sarah Bolme is careful to note whether self-published authors can access certain methods of marketing or not. She also mentions a lot of options that are created specifically to aid those who are self-published, like the Small Press Record of Books in Print, which is designed for books from small publishers and self-publishers. This way you don’t have to waste your time contacting various magazines and organizations that don’t consider self-published books. This book is SO full of contact information for all things book-related—it’s fantastic! You can check out Bolme’s website at

A special note regarding the film Cut, Poison, Burn: I am concerned that I may have made this documentary sound too depressing in my last post…although it is quite sad, it also gives hope for alternative cures for cancer, if everyone does his or her part to speak up for health freedom rights. It is well worth your time to watch it!