Guerrilla Marketing for Writers: 100 No-Cost, Low-Cost Weapons for Selling Your Work by Jay Conrad Levinson, Rick Frishman, Michael Larsen, and David L. Hancock

Posted: September 3, 2012 in Uncategorized
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If you are an author looking for the best ways to promote your book, Guerrilla Marketing for Writers is one of my favorite marketing books I’ve come across so far. I think this book is especially perfect for self-published authors (like me) because self-published authors generally don’t have a large marketing budget. Part of what makes this book so great is that the authors have labeled the cost of each of the 100 tips—not the exact cost, but they say things like “free,” “expensive,” “low cost,” “You get paid!” etc. It’s a huge help in determining exactly what you can and can’t afford to do for your book, and it’s also a great encouragement in the fact that tons of the ideas are FREE to implement in your marketing campaign.

Besides offering 100 tips, the authors have also interspersed the book with both funny and serious stories of the marketing techniques of famous authors, which helps keep you interested in case you’re getting slightly overwhelmed by all the marketing possibilities. Another thing I like about this book is that it is geared toward both fiction and nonfiction writers. Many marketing books and other books about writing tend to focus mostly on nonfiction authors. One of the appendices in Guerrilla Marketing for Writers even arranges the list of marketing weapons in the order you should use them—one list for nonfiction and a different list for fiction. If you are a published author or are trying to become a published author, you need to check out this book!

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